Sure, you have an About page on your site.
You don't, like, LOVE it.
But you don't know how to fix it.
You do know:
About pages build trust. And trust is more important than ever.
About pages are some of the most-read on the internet, especially for solo service providers.
You have a great service to show off to the world.
Feeling more confident would really help with sales.
Let's work on it together.
Join us for the 5-day challenge that gives you support, confidence, and practical steps.
Over the course of a week, we'll think through:
💪 What we want your About page to accomplish
💪 Elements to include
💪 How to tackle the sometimes-dreaded bio
💪 Focusing on the needs of the readers
💪 Getting comfortable with talking about ourselves
All with 1:1 support from a chill copywriting pro.
Kickass About page in 5 Days
5 days, 5 emails
Each day, you'll get a quick email with an action item. Plan about 30 minutes to finish your homework and post to the group.
Yap away in Slack
Post your homework in our private Slack group. Make a new friend. Get feedback from peers (if requested) and Kelley.
Try out your new About page
Your new About page doesn't have to be perfect, but we do want it to reflect you and how cool your business is. Let's go.
Mark it on your calendar in neon
October 19-13, 2026
Day one: Why do we even need an About page, anyway? Business and reader needs come together in a beautiful copy sandwich.
Day two: ID the most important parts to include.
Day three: Writing a bio doesn't have to feel weird!
Day four: What do you want your reader to feel when they read this? How do you want to show up?
Day five: Let’s put it all together! Whip up a draft and show all your new friends.
I'm Kelley by the way 👋
I help small business owners figure out their website copy. Sometimes I write it. Sometimes I answer your questions. In both cases, I want your website to work for your business. Working together in a group is one of my favorite ways to boost confidence and reduce stress around writing.
Working with Kelley is like...
As always, Kelley asked great questions and spotted opportunities that I had missed! It's not just copywriting — I always learn a lot when we work together!
Heini Tallent
Kelley, your vibe is excellent; truly thoughtful and helpful. It's such a smart way to differentiate yourself from the heart-palpatation-inducing career experts on Instagram.
Rebecca Ulanoff
As someone who designs websites for a living and writes, I loved hearing your perspective on user experience. I learned so much!
Bridget Baker
Okay, tell me more.
I'm assuming that you have an About page, and that you're updating it. Maybe you'll do more from scratch. Five days should be plenty of time to make a great start.
You'll get an email each day during the week of October 19-23, 2026. Each will have a short exercise or thought experiment. I'll do my best to send it by 7 am in your time zone. (I'm in Pacific.)
You can share your work and ask questions in our kind, fun, and super inclusive pop-up Slack.
You get all the feedback you need. I answer lots of questions. Everyone has a great time and explores the concept and expression of their inner worth. Hell yeah!
30 minutes should do it. You might need another hour to edit and pull everything together the following week. That gives you a little time away to look at your page fresh.
If you post in the Slack, I'll give you feedback once a day during the challenge. There could very well be a bonus for help after the challenge, depending on how things go... e👀
Have you seen this page?? I designed it myself! So, no, I won't subject you to that. (I do have ideas about how to make a page more readable, scannable, etc.) I do know some wonderful designers I can refer you to.
This challenge is designed for solo service providers, coaches, and practioners. Anything where trust-building with you is important for the biz. People of all tax brackets, genders, gender identities, professions, sexual orientations, neurotypes, races, religions, hobbies, coolness levels, etc., are welcome. Please see the code of conduct.
What happens after you click that button
You'll make a $49 payment via Stripe
The usual options should be available. Let me know if you need a sliding scale price.
It'll send you to a welcome site
Just a quick and dirty hello! The action all starts on October 19.
You'll sit tight until October 19
I'll send an email the week before, just to welcome you and send the Slack info. But you won't miss anything if you wait until the 19th to jump in. Email [email protected] with any questions.
